MTN and Vodacom in Africa have two different approaches to building super apps. One approach is built around payments, the other service is built...

This report focuses on how consumers in emerging Asia–Pacific engage with mobile financial services. It presents data on mobile payments,...

This consumer survey report focuses on the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on...

The metaverse and 5G were the two key themes presented at MWC 2022 that relate to consumer telecoms services. However, it was unclear how operators...

This report uses consumer survey data to identify which over-the-top (OTT) communication apps are the most popular in Sub-Saharan Africa (SSA). It...

This report provides consumer survey data on the adoption of 4G and 5G by smartphone users in Sub-Saharan Africa (SSA). It assesses the impact of 4G...

This report uses the results of our consumer survey to provide an analysis of the data usage of smartphone users in Sub-Saharan Africa (SSA) and the...

This report focuses on how consumers engage with mobile financial services in developed Asia–Pacific (DVAP) as seen through our annual consumer...

Etisalat Group changed its brand identity to ‘e&’ in February 2022. It also created a new dedicated business unit, e& life, whose...

Many businesses use messaging channels including SMS to communicate with their customers. Indeed, around 1.8 trillion application-to-person (A2P)...