Digital advertising worldwide: trends and forecasts 2022–2027

19 October 2022 | Research

Forecast report | PPTX and PDF (14 slides); Excel | Mobile Services

"Operators have an opportunity to benefit from the increasing value of first-party data, but those in developed markets will remain cautious due to bad past experiences."


This report analyses the size of the digital advertising market for operators on both a worldwide level and a regional level. It also provides our estimate of the operator share of the total market. It includes analysis of the key trends in each country and region, and provides a discussion of the strategic measures that operators can implement to gain a greater share of the market.

Information included in this report

  • 5-year forecasts of digital advertising revenue in eight regions, including revenue accrued by telecoms operators
  • Analysis of the key trends in, and drivers and inhibitors of, operator digital advertising revenue worldwide and in each region
  • Discussion about the areas of the market that operators will seek involvement in and how they will approach market opportunities

Read our associated article here.


Log in

Log in to check if this content is included in your content subscription.