Customer relationship management (CRM) is increasingly important to SMBs’ digital transformation and digital marketing strategies....

SaaS-related revenue in the NAO market will grow quickly at a CAGR of 29.2% between 2021 and 2027, driven by the increasing use of SaaS deployment...

Commercial due diligence of Project Obelix on behalf of Vauban Infrastructure Partners, leading to the creation of a JV with Bouygues...

Some OTT communications platforms are introducing premium service tiers to generate new revenue. These tiers may prove successful among ultra-loyal...

Optus’s Living Network portfolio of on-demand features is a good example of how operators can offer services beyond connectivity to solve...

This report presents our analysis of the Release 16 and 17 phases of 5G standards development, which defined much of the baseline for monetising 5G...

Etisalat Group changed its brand identity to ‘e&’ in February 2022. It also created a new dedicated business unit, e& life, whose...

BT Group announced on 27 April 2022 that it will make EE its flagship consumer brand. This article explores the reasons for this move and the...

This article explores the 2023 financial results from communication platform-as-a-service (CPaaS) and application-to-person (A2P) messaging providers...

In 2022, e& (formally Etisalat Group) was the only major operating group in the Middle East and North Africa that reported a year-on-year decline...