Ivan Segrt joins Analysys Mason as a Partner in London

LONDON, UK

We are delighted to announce the appointment of Ivan Segrt as a Partner at Analysys Mason. Ivan has joined the Transformation Practice, led by Oli Barnett, and brings more than two decades of experience in pricing, monetisation and commercial excellence.

His appointment strengthens our ability to support clients on commercial excellence, monetisation strategy and transformation, at a time when traditional sector boundaries continue to blur and digitalisation is reshaping established industries and ways of working.

Ivan started his career in consumer goods and retail at AB InBev and dunnhumby before moving into consulting. He has since worked with corporate clients and private-equity-backed businesses across industrials, SaaS, energy, professional services and medical technology, specialising in pricing strategy, discount management, pricing tools and incentives for sales teams, and the optimisation of internal commercial processes and governance structures.

At Analysys Mason, Ivan will work with client leadership teams to design and implement sustainable commercial solutions that help capture value, improve decision-making and build the capabilities needed for long-term growth.

Oli Barnett, Managing Partner and Head of Analysys Mason’s Transformation Practice, said: “Ivan’s experience in pricing, monetisation and commercial excellence is a strong addition to our Transformation Practice. He will help clients across technology-intensive industries sharpen their commercial propositions, unlock value and build the capabilities needed for sustainable growth.”

Ivan Segrt said: “Pricing is one of the most powerful levers a business has to create and capture value, but it is often underused or treated as a purely technical exercise. I am passionate about helping leadership teams use pricing more strategically, to sharpen their commercial propositions, improve decision-making and support sustainable growth. I look forward to bringing this experience to Analysys Mason’s clients across technology-intensive industries.”

Ivan holds an MSc in European Political Economy from the London School of Economics and a BSc in Economics and Politics from the University of Bristol.

Media contact:

Karin Duke-Roedler, Marketing Director
Karin.Duke-Roedler@analysysmason.com
Phone: +44 7966 996608

About Analysys Mason

Analysys Mason is the leading specialist consultancy, creating lasting value for clients in technology-intensive industries, including telecoms, digital infrastructure, software, IT services, space, defence, manufacturing and logistics.

Established in 1985 as a pioneer in telecoms research and advisory, the firm built its reputation on deep analytical insight and advanced economic modelling. Over more than four decades, Analysys Mason has evolved into a trusted adviser to businesses, investors and governments worldwide.

Our experts deliver high-impact results and transformative change across our clients’ most critical strategic, regulatory, technology, transaction and transformation initiatives.