Operators’ 5G FWA business offers should compete with fixed services on flexibility, not price
08 September 2020 | Research
Article | PDF (3 pages) | SME Services| Enterprise Services
"Positioning 5G FWA to compete against fixed alternatives purely on price looks like a mistake; other features are valuable and can differentiate offers."
At least ten operators have launched 5G fixed-wireless access (FWA) products for businesses. This article explores how these offers should be positioned relative to competing fixed products.