Operators’ 5G FWA business offers should compete with fixed services on flexibility, not price

08 September 2020 | Research

Tom Rebbeck

Article | PDF (3 pages) | SME Services| Enterprise Services

"Positioning 5G FWA to compete against fixed alternatives purely on price looks like a mistake; other features are valuable and can differentiate offers."


At least ten operators have launched 5G fixed-wireless access (FWA) products for businesses. This article explores how these offers should be positioned relative to competing fixed products.


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