Operators’ 5G FWA business offers should compete with fixed services on flexibility, not price
08 September 2020 | Research
Article | PDF (3 pages) | SME Services| Enterprise Services
"Positioning 5G FWA to compete against fixed alternatives purely on price looks like a mistake; other features are valuable and can differentiate offers."
At least ten operators have launched 5G fixed-wireless access (FWA) products for businesses. This article explores how these offers should be positioned relative to competing fixed products.
Author
Tom Rebbeck
Partner, expert in TMT consumer and business servicesRelated items
Article
New operator-led collaborative models for network APIs are encouraging, but will take tenacity to succeed
Podcast
How operators can differentiate enterprise connectivity
Article
GPU-as-a-service represents a potential enterprise revenue opportunity for operators