Apple has eliminated one obstacle to Rich Communication Services adoption but others remain
"Apple’s decision is just one step on a long, difficult and uncertain journey for operators and companies that are promoting RCS technology."
Apple’s decision to support rich communications services (RCS) will not be enough to reach mass-market adoption of this solution. This article explores the impact that Apple’s decision will have on the adoption of RCS messages and the implications for other communication platforms.
Author
Stefano Porto Bonacci
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