Fibre pricing: trends and analysis 2Q 2026

Fixed broadband operators continue to extend the speeds of the tariffs that they offer: 51% of recorded tariffs now advertise at least 350Mbit/s, and 35 operators offer multigig plans, up from 25 a year earlier. However, the commercial value of speed leadership is weakening: the median speed premium for an operator’s cheapest multigig plan over its gigabit plan is just 19%, and seven operators price multigig below their own gigabit plans.

This report:

• benchmarks fixed broadband pricing and packaging across 594 tariffs, 63 operators and 16 countries, including access technologies, download and upload speeds, bundled services, discounts and fees
• identifies where multigig still commands a speed premium, and where competition has compressed price ladders, with operator-by-operator premium comparisons
• compares promotional strategies across markets, including discount prevalence, depth, duration and voucher mechanics, and shows how North American operators are raising prices through both rate cards and shallower discounts
• assesses how operators use pay TV, SVoD, security, cloud storage and service guarantees to defend ARPU as broadband access becomes less differentiated, and how fixed-wireless access (FWA) is being repositioned as a distinct low-cost tier
• examines the emerging role of Wi-Fi 7, mesh units and upload symmetry as tiering and upsell layers beyond downstream speed.