Operators that sold FWA as a stepping stone to fibre now need to incentivise customers to migrate

Some residential broadband customers will not schedule a move from fixed-wireless access (FWA) to fibre once their home is passed, even when they value fibre’s benefits. Copper switch-off offers transferable tactics for converged operators seeking to make the FWA-to-fibre migration: written like-for-like service guarantees, clearing rights-of-way consents before contacting customers, and dated withdrawal.