Canada: consumer survey
02 November 2026 | Research
Survey report | PPTX and PDF; Excel | Fixed Services| Mobile Services
"Canadian broadband customers are losing patience with repeated price rises: one in six now plan to switch provider, and more than one in five at Bell Canada."
Canada’s fixed and mobile markets are led by Bell Canada, Rogers and TELUS, with Quebecor’s Videotron and Freedom Mobile as the main challengers. Our survey shows that consumers are moving to faster broadband and bigger mobile plans, but 16% of fixed broadband respondents intended to change provider in the next 6 months, up from 12% in 2025.
This report provides key findings from consumer survey data from Canada and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in 3Q 2026. The survey group was chosen to be representative of the mobile-internet-using population in Canada. We set quotas on age, gender and geographical spread to that effect. There were at least 1004 respondents.
Questions answered in this report
- What are the most significant factors that affect Net Promoter Scores (NPSs) for fixed broadband and mobile operators in Canada? Which operators score highly and why?
- What are the most significant drivers of fixed broadband and mobile churn in Canada and how can operators approach customer retention?
- What are the mobile and fixed broadband data usage patterns among respondents in Canada?
- What are the most popular pay-TV and video streaming services in Canada? Which services lead to high satisfaction scores and why?
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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