Orange Business Insights 2026: Orange is looking to indirect channels to build scale for its platforms
15 July 2026 | Research
Catherine Hammond | Matt Small
Article | PDF | SME Services| Enterprise Services| NaaS Platforms and Infrastructure
"Orange has built strong platforms but now faces the challenge of scaling them."
At Orange Business Insights 2026, Orange provided an update on its progress in building a trusted, AI-first platform model. It also outlined plans for how to build scale for its platforms, including more emphasis on an indirect channel strategy. The Tech Mahindra deal announced in March 2026 is the first major win for this approach, and we can expect more announcements to follow.
Orange’s experience shows that platform capability alone will not be enough. Operators must also get their go-to-market approach right if they want NaaS, trusted cloud and AI platforms to become meaningful revenue engines.
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Authors
Catherine Hammond
Research Director