22 January 2021
| Research
Chitrita Dey
Country report | PPTX and PDF (19 slides); Excel
| European Country Reports

This country report and accompanying data annex provide a comprehensive overview of Ukraine's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.
Company coverage
This report includes information on the following companies.
- Bakcell (Vodafone)
- Turkcell (Lifecell)
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Data coverage
Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Figures are supplied for each year since 2003. The data annex for Ukraine was last updated in January 2021 with 3Q 2020 data. Metrics include the following.
Fixed telecoms market
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Mobile telecoms market
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Connections
- Total voice (narrowband and VoBB)
- Narrowband
- VoBB
- Total broadband
- Broadband split by access technology: DSL, cable modem, FTTH/B, BFWA and other
- IPTV
- Dial-up Internet
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Connections
- Total (handset plus mobile broadband, excluding M2M)
- Split by prepaid and contract, and prepaid share
- Population penetration for total, prepaid and contract
- 3G
- Handset, and split by smartphone and basic
- Handset population penetration
- Broadband
- Broadband population penetration
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Revenue and ARPU
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Retail revenue split by type of service: voice, broadband, dial-up Internet, business network services
- Broadband retail revenue as a percentage of fixed retail revenue
- Voice ARPU per month
- Broadband ARPU per month
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Revenue and ARPU
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Service revenue split by prepaid and contract, and prepaid share
- Service revenue split by voice and data, and data as percentage of service revenue
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Split by voice and data
- ARPU per month (total, prepaid and contract)
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Traffic
- Fixed-originated minutes
- Outgoing MoU per active connection
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Traffic
- Mobile-originated minutes
- Outgoing MoU per active connection
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Operator-level metrics/market share
- Broadband subscribers by major broadband operator (and associated market shares and year-on-year changes)
- DSL connections
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Operator-level metrics/market share
- Connections (and associated market share)
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Total telecoms market (fixed and mobile)
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- Voice connections
- Broadband connections
- Service revenue
- Service revenue as percentage of GDP
- Service revenue per head of population per month
- Retail revenue (defined as service revenue minus wholesale revenue)
- Retail revenue as percentage of GDP
- Retail revenue per head of population per month
- Retail revenue split by voice and data
- Originated minutes
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