Offering fixed–mobile bundles beyond the usual discounting approach
In this podcast, Tom Rebbeck, Partner and head of Analysys Mason's Consumer Services practice, is joined by Stefano Porto Bonacci, Senior Analyst and expert in fixed–mobile convergence (FMC) to talk about FMC strategies and what operators can do to keep their propositions attractive for customers.
The associated article can be found here.
Related items
Article
Consumer survey 2024: operators’ Net Promoter Scores have rebounded as price rises ease
Article
Verizon’s acquisition of Frontier represents another structural change in the US broadband market
Forecast report
Worldwide: fixed–mobile convergence forecast 2024–2029