Offering fixed–mobile bundles beyond the usual discounting approach
In this podcast, Tom Rebbeck, Partner and head of Analysys Mason's Consumer Services practice, is joined by Stefano Porto Bonacci, Senior Analyst and expert in fixed–mobile convergence (FMC) to talk about FMC strategies and what operators can do to keep their propositions attractive for customers.
The associated article can be found here.
Authors
Tom Rebbeck
Partner, expert in TMT consumer and business services
Stefano Porto Bonacci
Senior AnalystRelated items
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