North America: telecoms market forecasts 2025–2030

Region modelled

Countries modelled individually

North America (NA)

• Canada

• USA

Connections

• Mobile:
• total (handset plus mobile broadband, excluding IoT), total including IoT, business
• handset: smartphone, basic, smartphone share of handsets
• mobile broadband
• total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• total and handset: prepaid, contract and prepaid share
• IoT
• penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT

• Fixed:
• voice: narrowband, VoBB, dial-up
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies, total business connections
• penetration: voice, broadband (business sites and households)

• Pay TV
• operator, traditional

Traffic

• Outgoing minutes (fixed and mobile), MoU
• Cellular data and messaging traffic

Network-independent metrics

• GDP
• Population
• Households
• Business sites
• Exchange rates

Service revenue

• Mobile:
• total
• share of GDP
• per capita per month
• prepaid, contract, prepaid share
• 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)

• Fixed:
• total (retail plus wholesale)
• share of GDP
• per capita per month

Retail revenue

• Mobile:
• total
• share of GDP
• per capita per month
• per GB
• 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• voice, voice per minute
• data, data per GB 
• handset: total, voice, messaging, data, prepaid, contract, prepaid share
• mobile broadband
• IoT

• Fixed:
• total
• share of GDP
• per capita per month
• voice
• dedicated connections
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies

• ICT services

• Pay TV
• operator, traditional

Wholesale revenue

• Mobile
• Fixed

ASPU

• Mobile:
• total
• voice
• data
• mobile broadband
• IoT
• handset: total, prepaid, contract, voice, messaging, data

• Fixed:
• voice
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies

ARPU

• Mobile:
• total
• prepaid, contract
• 2G, 3G, 4G, 5G