USA: pay-TV and streaming video forecast 2024–2030

14 May 2025 | Research

Forecast report | PPTX and PDF (4 slides); Excel | Global Pay-TV and Video Metrics and Forecasts

"Streaming video spend in the USA will be over five times that of traditional pay TV by 2030."

The US market is particularly advanced in its migration to an all-IP-based pay-TV economy; all pay-TV services are likely to be IP-based by 2031. Streaming video service stacking will peak in 2027, but total spend on streaming video services will continue to grow to 2030.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in the USA. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Companies discussed in this report

Amazon
Apple
Comcast (Xfinity)
Cox Communications
DIRECTV (AT&T)
DISH
Disney
Google (YouTube)
Hulu
Max
Netflix
Optimum (Altice USA)
Peacock
Spectrum (Charter Comms.)
Verizon

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party

Streaming video is split as follows:

RGU and households
retail revenue

operator direct-to-consumer (D2C)
third-party via operator sales channels
third-party D2C

ad tier or full-price tier

The analysis in this report is based on a snapshot of the data available at the time of publication. As DataHub is continuously updated with the latest information, click below to access the newest data associated with this report (access to the pre-loaded results is available to logged-in subscribers only).

Launch DataHub