Consumer smartphone analytics: network usage
16 August 2017 | Research
Survey report | PPTX and PDF (36 slides); Excel | Wireless Infrastructure Strategies| Fixed–Mobile Convergence
This report provides insights into why, when and where smartphone users connect to Wi-Fi or to cellular networks by analysing data collected in real-time from more than 8000 smartphones in Germany, India, the UK and the USA. It assesses the implications of the survey for mobile-centric operators and for integrated quadruple-play service providers.
This report:
- analyses real-world smartphone usage data to provide a detailed view of when, where and why smartphones connect with either cellular networks or fixed/Wi-Fi networks
- examines how network selection varies by geography, time of day, demographic, app, and downstream and upstream usage
- provides recommendations for operators on data and bundle pricing strategies.
Survey data coverage
The analysis is based on data provided by Verto Analytics, and was collected using a passive on-device monitoring app called Smart Panel during July and August 2016. The app runs in the background of the device. It registers actions undertaken by the user and relevant activity on the device, namely:
- app download and usage
- system processes
- data traffic from each app/process
- web browser activity.
Geographical coverage
- Germany
- India
- UK
- USA.
Author
Rupert Wood
Research DirectorLatest Publications
FMC will be increasingly important for Belgian MNOs in light of Digi Belgium’s market entry
Article
Fixed–mobile converged bundles pricing: trends and analysis 1Q 2024
Tracker report
AI series: who will be the GenAI winners and losers in the TMT industry?