Finland: consumer survey
28 October 2026 | Research
Survey report | PPTX and PDF; Excel | Fixed Services| Mobile Services
"Although the market is mature, satisfaction levels show a wide gap: 25 NPS points separate Finland’s major mobile operators."
DNA sub-brand Moi Mobiili and challenger fixed operators lead on Net Promoter Score (NPS) in Finland’s mature telecoms market, creating problems for Elisa, whose NPS trails the market average in both fixed and mobile services. Local video platforms attract substantial audiences alongside international players, with sports boradcasting playing a key role in content offerings.
This report provides key findings from consumer survey data from Finland and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in 3Q 2026. The survey group was chosen to be representative of the mobile-internet-using population in Finland. We set quotas on age, gender and geographical spread to that effect. There were at least 1004 respondents.
Questions answered in this report
- What are the most significant factors that affect NPSs for fixed broadband and mobile operators in Finland? Which operators score highly and why?
- What are the most significant drivers of fixed broadband and mobile churn in Finland and how can operators approach customer retention?
- What are the mobile and fixed broadband data usage patterns among respondents in Finland?
- What are the most popular pay-TV and video streaming services in Finland? Which services lead to high satisfaction scores and why?
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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