Mobile payments and commerce in emerging Asia–Pacific: consumer survey
"96% of respondents own an m-wallet, but only 35% use m-wallets when shopping online, thereby suggesting that m-wallet providers are failing to stimulate the use of m-wallets in e-commerce."
This report focuses on how consumers in emerging Asia–Pacific (EMAP) engage with mobile financial services. It presents data on mobile payments, mobile commerce and consumer attitudes towards data harvesting by various service providers including digital economy players.
Topics analysed
- Main e-commerce trends in emerging Asia–Pacific, including the type of devices that consumers use to purchase goods online and the barriers to further m-commerce penetration
- Payment mechanisms favoured by consumers for e-commerce and physical commerce
- Consumers' use of m-wallets for physical commerce
- Most popular m-wallet solutions in the region
- Organisations that consumers in the region are most willing to trust
Survey data coverage
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the mobile-internet-using population in emerging Asia–Pacific. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.
Geographical coverage
- Indonesia
- Malaysia
- Philippines
- Thailand
