Consumer 5G mobile pricing strategies in the GCC 2022
"Operators in the GCC should not neglect the 5G consumer mobile opportunity; they must think carefully about what role to play in the nascent value chain to best monetise 5G."
This report analyses the various 5G mobile pricing strategies adopted by operators in the Gulf Co-operation Council (GCC) in 2021 and 2022. It also outlines some best practices from operators in other regions that can be adopted by operators in the GCC to accelerate the take-up of 5G and improve monetisation.
This report answers the following questions
- What approaches have operators in the GCC adopted to monetise consumer mobile 5G services?
- What are the recent developments in 5G monetisation from operators in more-mature markets?
- What are the pros and cons of these new monetisation models and to what extent can they be adopted in the GCC?
This report is a follow-up to our previous report, found here.