Digital Economy Readiness Index: ecommerce in the Middle East and North Africa
"Amazon acquired the region's ecommerce leader, but will face strong competition from Alabbar Enterprises' Noon.com."
The biggest challenges for ecommerce in the Middle East and North Africa (MENA) are related to last-mile logistics, payments and fraud prevention. This report explores successful case studies of ecommerce enablement services that telecoms operators in the Middle East and North Africa can learn from.
This report provides:
- a discussion of some of the most interesting and successful ecommerce initiatives by telecoms operators, technology companies and over-the-top (OTT) players in the Middle East and North Africa
- analysis of the success factors behind those initiatives, and what telecoms operators can learn from them.