Fibre pricing: trends and analysis 2Q 2025

Operators are increasingly offering faster download speeds, with many turning to multi-gigabit speeds for further differentiation. Nonetheless, prices have generally decreased. Some operators are trying to flatten their price tiers to encourage customers to opt for higher-speed plans for better value.

Information included in this report

• Analysis of how operators are positioning their multi-gigabit and entry-level FTTP tariffs, with reference to notable country-level trends
• Analysis of changes in real prices for fixed broadband tariffs
• Data on the types of value-added services that are bundled with fixed broadband plans
• Overview of the prevalence and tiering of fixed-wireless access (FWA) tariffs

This report is based on our Fibre pricing benchmark.