Fibre pricing: trends and analysis 2Q 2025
Operators are increasingly offering faster download speeds, with many turning to multi-gigabit speeds for further differentiation. Nonetheless, prices have generally decreased. Some operators are trying to flatten their price tiers to encourage customers to opt for higher-speed plans for better value.
Information included in this report
- Analysis of how operators are positioning their multi-gigabit and entry-level FTTP tariffs, with reference to notable country-level trends
- Analysis of changes in real prices for fixed broadband tariffs
- Data on the types of value-added services that are bundled with fixed broadband plans
- Overview of the prevalence and tiering of fixed-wireless access (FWA) tariffs
This report is based on our Fibre pricing benchmark.
Author

Dongye Liu
Research AnalystRelated items
Article
Telstra highlights the failure of established operators to address the threat posed by low-cost challengers
Article
Operators could maximise the capabilities of existing in-home equipment by offering Wi-Fi motion sensing
Article
Operators can benefit from offering cyber security as a broadband value-added service