Fibre pricing: trends and analysis 2Q 2025
Operators are increasingly offering faster download speeds, with many turning to multi-gigabit speeds for further differentiation. Nonetheless, prices have generally decreased. Some operators are trying to flatten their price tiers to encourage customers to opt for higher-speed plans for better value.
Information included in this report
- Analysis of how operators are positioning their multi-gigabit and entry-level FTTP tariffs, with reference to notable country-level trends
- Analysis of changes in real prices for fixed broadband tariffs
- Data on the types of value-added services that are bundled with fixed broadband plans
- Overview of the prevalence and tiering of fixed-wireless access (FWA) tariffs
This report is based on our Fibre pricing benchmark.
Author

Dongye Liu
Research AnalystRelated items
Article
Operators need ways to pre-empt tech players gaining ground in the consumer telecoms market
Article
Telstra highlights the failure of established operators to address the threat posed by low-cost challengers
Article
Operators could maximise the capabilities of existing in-home equipment by offering Wi-Fi motion sensing