FMC in DVAP: lessons for European operators
"Operators in DVAP have used various pricing strategies and customer management tools to build large fixed–mobile bases."
Operators in Europe are struggling to increase their number of fixed–mobile convergence (FMC) customers without diluting revenue. They can learn from their counterparts in high-income countries in developed Asia–Pacific (DVAP) that lead in terms of FMC penetration worldwide.
Information included in this report
- Insights into successful fixed–mobile bundling strategies in DVAP
- Ways in which European operators can adjust their FMC strategies to improve performance
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