Optimising the launch of fixed services: best practices for mobile operators
20 December 2023 | Research
Strategy report | PPTX and PDF (11 slides) | Fixed Services| Fixed–Mobile Convergence
"Mobile operators should design fixed tariffs, combining discounts with other benefits based on mobile connectivity to attract fixed customers from competitors."
Most mobile-only operators are looking to launch fixed broadband services. They need to consider many factors to find the best go-to-market strategy. This reports looks at the strategies that mobile operators can adopt to successfully enter the fixed market.
Information included in this report
- An analysis of the alternative strategies and approaches that mobile operators can use to launch fixed broadband services
- An overview of which factors mobile operators should consider when developing their fixed proposition (infrastructure, access technology and retail pricing)
- Best practices, information and insights that mobile operators can draw upon when formulating their own strategy to launch fixed services
Author
Stefano Porto Bonacci
Principal AnalystRelated items
Article
Jio’s rapid FWA RGU growth shows a potential for FWA to boost broadband in low- and middle-income markets
Video
Approaches to fixed–mobile convergence for small and medium-sized businesses
Tracker
Fixed–mobile convergence quarterly metrics 1Q 2025