Operator strategies to maximise the cellular location-based services opportunity

Wide-area/high-accuracy cellular positioning will take time to mature, but operators can maximise long-term revenue by targeting early applications, proving cellular’s strengths in verticals, and by adopting a multi-technology approach.

Information included in this report

• Analysis of the major challenges facing the advancement of cellular positioning and operators' technical considerations for providing services
• Categorisation of the key opportunities open to operators in cellular location, as well as their coverage and accuracy requirements
• Recommendations relating to application and vertical strategies that can maximise the location-based opportunity for operators
• Analysis of competing technologies and how operators can improve their competitive position