Third-party communication apps and RCS deployment: trends and analysis 2024
This report is based on Analysys Mason's Third-party communication apps and RCS deployments tracker. Third-party (OTT) messaging apps have been a major disrupter to operators' messaging business. There are tens of apps on the market, and the most popular have over 1 billion monthly active users. Rich Communication Services (RCS) offer consumers a similar functionality to these apps but over operators' networks, and are available in 88 countries worldwide.
Information included in this report
- Insight into the future messaging market
- The number of monthly active users for major third-party (OTT) messaging apps between 2017 and 1Q 2024
- The number of monthly active users for RCS (Google Messages) between 2018 and 2023
- A colour-coded world map of RCS deployments, as of May 2024
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Trackers and datasets
Analysys Mason tracks and analyses changing telecoms metrics.