Strategies for improving ARPU for SME mobile services

The market for mobile services for small and medium-sized enterprises (SMEs) is almost saturated and mobile operators struggle to differentiate their offerings from those of their competitors. Operators can consider several approaches in order to increase their market share and generate ARPU growth.

Information included in this report

• Review of the basic and premium business mobile offerings from a selection of operators
• Details of how to increase business mobile ARPU by creating higher-priced, premium offers
• Insights into how operators can use 5G to increase SMEs' take-up of premium mobile plans
• Examples of selected operators’ business-class customer service and support