Fibre broadband offerings for SMEs: operator strategies
"Operators should provide differentiated B2B fibre broadband offers and extend their services to more business sites."
The rapid growth in the take-up of fibre broadband among small and medium-sized enterprises (SMEs) brings new challenges for operators and may result in the cannibalisation of their dedicated connection revenue. However, operators should be confident in embracing fibre broadband because it also offers the potential for ARPU growth and an opportunity to gain new customers.
Information included in this report
- Operators’ strategies for selling fibre broadband to SMEs
- Recommendations for fibre broadband providers
- Examples of operators’ B2B fibre broadband bundles
- Profiles of KPN, Telefónica and Virgin Media O2 detailing their business fibre broadband strategies
USD1499
Log in to check if this content is included in your content subscription.
Related items
Article
Orange Cyberdefense is working more closely with Orange Group entities to expand its target market
Report
Analysys Mason research and insights topics for 2026
Tracker
Business revenue tracker 3Q 2025