Consumer services

Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and fervent competitiveness. Strategies, issues and trends continually evolve. Key priorities for consumer-facing stakeholders in this space include retention, upsell and new business development. Having independent tools, analysis and advice that help you to make informed strategic and tactical decisions in the TMT space is an essential component of business strategy.

Our consumer services programmes offer pertinent consumer data, reports on market trends and active advice on how to maximise opportunities in core consumer services – such as data, voice, messaging and media – as well as on how to formulate strategies for growth in new adjacent sectors with mass-market appeal, such as health, finance/payment, home security and advertising.

Latest from the knowledge centre More articles

  • Arm is investing heavily now to achieve long-term IoT revenue growth

    IoT devices represent a significant new revenue opportunity for Arm and its ecosystem. Indeed, the company believes that a trillion IoT devices will be produced by 2035. Arm has become SoftBank’s vehicle for innovation and revenue growth in IoT since its acquisition in 2016, and SoftBank has provided Arm with the resources to capture a large share of the predicted trillion-device opportunity.

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  • Digital economy initiatives tracker 4Q 2019

    Analysys Mason's 'Digital economy initiatives tracker' covers operator-led digital initiatives worldwide in key industry verticals, including payments, banking and financial services, Fintech, identity management, advertising and marketing, and ecommerce. It provides a comprehensive overview of the state of operators' digital economy strategies, and illustrates the challenges and opportunities of operator involvement in high-impact digital verticals.

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  • A low Net Promoter Score masks a more-promising picture for operators and their IT ambitions

    Operators often have a relatively low Net Promoter Score. However, this result masks a more positive message.

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