Consumer services

Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and fervent competitiveness. Strategies, issues and trends continually evolve. Key priorities for consumer-facing stakeholders in this space include retention, upsell and new business development. Having independent tools, analysis and advice that help you to make informed strategic and tactical decisions in the TMT space is an essential component of business strategy.

Our consumer services programmes offer pertinent consumer data, reports on market trends and active advice on how to maximise opportunities in core consumer services – such as data, voice, messaging and media – as well as on how to formulate strategies for growth in new adjacent sectors with mass-market appeal, such as health, finance/payment, home security and advertising.

Latest from the knowledge centre More articles

  • Truphone: eSIM/iSIM for IoT case study

    Truphone has historically been an enterprise-focused MVNO but now offers a complete eUICC solution. Truphone will need to demonstrate the benefits of its solution compared to those of more-established competitors such as Gemalto and Idemia, who have extensive experience on SIMs.

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  • Lookout: cyber-security vendor profile

    Lookout’s technology provides threat defence for mobile devices, and is mostly sold through partners such as mobile operators. This profile outlines the company’s strategy and highlights its key strengths and weaknesses.

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  • Vietnam telecoms market report 2020

    This country report and accompanying data annex provide a comprehensive overview of Vietnam's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

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