DataHub

Latest update information

11 September 2025: The latest release includes a full update to the SMB Technology Forecaster dataset for all regions, based on data to 1Q 2025. It follows on from an update to the Telco portal in late August.

News and main features

• The 'Telco' portal has around 2200 metrics in the 'Actuals' and 'Forecast' tabs, providing data on the commercial activity of telecommunications operators. Financial values are available in USD, EUR or local currency.
• The 'SMB Technology Forecaster' portal contains forecasts of business spending on ICT, with around 120 000 metrics available in total.
• You can view on-screen charts to analyse trends and make comparisons between markets and operators, export your data to Excel and save and reload your saved searches.
• Report landing pages on the Analysys Mason website include direct links to the DataHub and the data for each report.
• The DataHub application was updated in September 2023 and is now hosted on the cloud. This transition delivered enhanced responsiveness and greater capacity, paving the way further expansion with additional datasets in the future.

About DataHub

The data that you can see in the DataHub is determined by your subscription.

DataHub is constantly expanding in scope. It includes the entire suite of data associated with the Telecoms Data research practice, as well as datasets from other 'Telco' topic research programmes and the SMB Technology Forecaster.

The 'Telco' portal is split into two main sets of data: the 'Actuals' tab provides operator and country data and is updated quarterly while the 'Forecasts' tab provides a number of forecast datasets, which are updated fully each year, with frequent partial updates in between.

TELCO ACTUALS

The 'Telco actuals' tab provides country and operator data from the Telecoms Data research programmes, including Financial KPIs, and European Quarterly Metrics. Key market data is provided for 83 countries and over 600 operators. Data is updated quarterly, and provided for years, quarters and some half-years. We also include fixed–mobile convergence (FMC) metrics for 18 countries.       

TELCO FORECASTS

The telco core forecasts provide country data from the following data modules: European Core Forecasts, Asia–Pacific Metrics and Forecasts, Middle East and Africa Metrics and Forecasts, Americas Metrics and Forecasts and Global Telecoms Forecasts. These forecasts use around 200 standardised metrics to give a comprehensive overview of key market developments in 82 countries, and provide aggregated results for 8 regions and the whole world (over 90 geographies in all). We provide an additional 170 metrics for Europe.

The 'Telco forecasts' tab also includes an expanding set of granular topic datasets (see below for details).     

• IoT forecasts (800+ metrics, 90+ geographies). Granular IoT forecasts, split by IoT sector, revenue stream and technology. Click here for information about the assumptions, definitions and methodology used in our IoT forecasts.
• Business forecasts (around 700 metrics, 60+ geographies). Granular forecasts for businesses, split by enterprise size categories. 
• Pay-TV forecasts (around 70 metrics, 60+ geographies). Forecasts of pay-TV households, services and spend, split by pay-TV service delivery platform.   
• Communications services forecasts (40+ metrics, 70+ geographies). Forecasts of voice and messaging services by technology (traditional/IP), and operator/OTT player.
• Data network traffic forecasts (around 70 metrics, 50+ geographies). Forecasts of fixed and wireless network data traffic by technology and device.
• Fixed–mobile convergence (FMC) forecasts (around 20 metrics, 18 geographies). Forecasts for the adoption of, and revenue from, FMC services.

SMB TECHNOLOGY FORECASTER

The SMB Technology Forecaster dataset carries around 120 000 metrics, which provide forecasts of business demand for over 130 ICT categories up to 2028. Demand is expressed in terms of spending, shipments and installed base. All metrics are segmented by 13 size categories and 19 industry verticals, and spend is also categorised by 5 routes to market. Data is available for 65 geographies, including 52 individually-modelled countries, 8 regional/worldwide totals and 5 'rest of region' results. Subscription to this data is available in 6 modules (subsets of the data with the focus on particular clusters of technologies).

• Business Applications
• Cyber Security
• Devices and Peripherals
• Infrastructure
• IT and Managed Services
• UC and Digital Services