Analysys Mason's Future Comms research programme focuses on next-generation service innovation that impacts telecoms operators' core propositions in communication services.
Our focus is on understanding technological and market disruption, together with end-user trends, and translating these into industry best practice. We assess various technical and business approaches, including IMS-based, WebRTC, cloud and over-the-top (OTT) partnerships.
- Developing alternative business models for operators, particularly in partnership with other ecosystem players.
- Forecasting the potential for growth from services such as application-to-person (A2P) messaging.
- Primary research to track adoption of and attitudes towards communication apps.
- Continued coverage of the latest technology trends.
GenAI winners and losers: the technology could upset the established order in the telecoms industry
Consumer and business trends to watch in 2024: GenAI joins perennial topics such as pricing and consolidation
Apple’s introduction of RCS in 2024 will have a limited effect in the near term on the SMS A2P market