Business strategy and planning

Our in-depth understanding of the three major change drivers in the market – commercial, technology and regulatory – enables us to provide robust business strategy and planning advice that supports operators in enhancing competitiveness and enterprise value.

  • Commercial drivers: Our understanding of the implications of changes in industry's competitive structure and customer habits is based on our extensive worldwide footprint and experience with operators, as well as strong data sources from our in-house Research business.
  • Technology drivers: We quantify the changes in cost–performance economics and help to address network migration challenges through extensive forward-looking technology assessments with vendors and with operators' technology costing departments.
  • Regulatory drivers: For example, we analyse changes in the dynamics of wholesale services as well as costs as a result of interconnection charges.

With our unique expertise-based approach, we support operators worldwide through all key stages of  strategic analysis, assessment and planning.

  • Strategic analysis: Identifying the need for change, including assessing the changing competitive landscape and the role for operators in the value chain.
  • Strategic assessment: Assessing the options for change and setting the new direction, including planning for partnerships and new investments in technology.
  • Business planning: Planning for change, including detailing the market approach, quantification of financial returns and tools for tracking the business change.

Case studies More case studies

Data centre business strategy planning

We developed a commercially sustainable business plan and strategy for a national data centre in East Africa.

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Featured Articles More articles

  • Marketing telecoms services to households

    The growing integration of fixed and mobile telecoms markets has enabled operators to increasingly base their propositions on targeting the household rather than the individual. This report analyses three potential strategies of household-focused marketing: multi-SIM offers, parental controls and security, and video.

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  • Fixed–mobile convergence quarterly metrics 1Q 2018

    Fixed–mobile convergence is a growing, if not well-established, trend in many European telecoms markets. As the importance of fixed–mobile bundling grows, so does the importance of understanding operator performance and country differences. This quarterly metrics dataset provides the number of fixed–mobile accounts, associated SIMs and revenue by operator for 11 European countries.

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  • Fixed–mobile converged bundles pricing tracker 2Q 2018

    Analysys Mason's 'Fixed–mobile converged bundles pricing tracker' is a survey of fixed and mobile service pricing. We include fixed–mobile converged (FMC) bundle prices and characteristics (for example, services included, benefits provided) as well as those of equivalent packages bought separately as standalone services.

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