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OTT linear services: how pay-TV providers can turn increased competition into an opportunity

Martin Scott Principal Analyst, Research

"Traditional pay-TV providers and operators have three main ways of addressing the OTT threat."

Live TV content is being made available on over-the-top (OTT) platforms at a rapid pace; OTT linear services now directly compete with traditional pay-TV services. Pay-TV providers can counter this move by competing, collaborating or launching their own OTT linear services.

This report provides:

  • recommendations for traditional pay-TV operators looking to fend off OTT competitors
  • a discussion of the advantages and disadvantages of the three proposed strategies
  • an appendix with examples of each approach discussed.