Salesforce should build on its strategy to grow in the SMB market by addressing specific concerns

Small and medium-sized businesses (SMBs) worldwide are expected to increase their spending on cloud customer relationship management (CRM)...

Top SMB technology trends in 2023

This article summarises Analysys Mason’s predictions for how much small and medium-sized businesses (SMBs) will spend on technology in...

CRM vendors have an opportunity to attract SMBs as business leaders plan their 2023 budgets

Customer relationship management (CRM) is increasingly important to SMBs’ digital transformation and digital marketing strategies....

SMBs’ changing ecosystem: expanding the opportunity for operators

Bob Takacs (Research Director) gave this presentation at Analysys Mason's 12th annual Telecoms Summit on 6 October...

SMBs’ spending on marketing automation applications is increasing rapidly

Small and medium-sized businesses (SMBs) made considerable progress with their digital transformations during the COVID-19 pandemic. This has...

SMBs tend to prefer to work with business applications vendors that have ESG credentials

Sustainability has become a high priority for SMBs since the outbreak of the COVID-19 pandemic. 46% of SMBs said they are more likely to purchase...

IT service providers in the USA are experiencing high levels of customer churn: business survey 2022

43% of the respondents to our survey of 413 SMBs in the USA in 1Q 2022 switched to a new IT service provider during 2021. This figure is 18...