Apple has eliminated one obstacle to Rich Communication Services adoption but others remain
"Apple’s decision is just one step on a long, difficult and uncertain journey for operators and companies that are promoting RCS technology."
Apple’s decision to support rich communications services (RCS) will not be enough to reach mass-market adoption of this solution. This article explores the impact that Apple’s decision will have on the adoption of RCS messages and the implications for other communication platforms.
Author
Stefano Porto Bonacci
Principal AnalystRelated items
18 June 2025
Research
Article
Telstra highlights the failure of established operators to address the threat posed by low-cost challengers
13 June 2025
Research
Article
Network API revenue will hit a modest USD7.6 billion in 2030, with the potential to grow far beyond by 2035
04 June 2025
Research
Case studies report
Operators’ strategies for retail stores: ten case studies and analysis