Apple has eliminated one obstacle to Rich Communication Services adoption but others remain
30 October 2024 | Research and Insights
Article | PDF (4 pages) | Mobile Services
"Apple’s decision is just one step on a long, difficult and uncertain journey for operators and companies that are promoting RCS technology."
Apple’s decision to support rich communications services (RCS) will not be enough to reach mass-market adoption of this solution. This article explores the impact that Apple’s decision will have on the adoption of RCS messages and the implications for other communication platforms.
USD549
Log in to check if this content is included in your content subscription.
Author
Stefano Porto Bonacci
Principal AnalystRelated items
Survey report
Consumers’ willingness to pay for satellite direct-to-device services: consumer survey 2025
Article
Mobile operators seeking to boost prepaid users’ spend can learn from a new plan in Azerbaijan
Survey report
USA: consumer survey