Norway: consumer survey
29 October 2026 | Research
Erik Ottosson | Dev Chakravarty
Survey report | PPTX and PDF; Excel | Fixed Services| Mobile Services
"Talkmore’s lead in Net Promoter Score over Telenor shows that perceived value, price perception and customer service can matter more than network quality alone."
Fixed broadband customers in Norway are becoming more willing to switch provider, while mobile Net Promoter Scores (NPSs) are moving closer together. Across telecoms and video services, perceived value and the wider customer experience appear to be more important drivers of NPS and churn than network performance or a broad service offer alone.
This report provides key findings from consumer survey data from Norway and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in 3Q 2026. The survey group was chosen to be representative of the mobile-internet-using population in Norway. We set quotas on age, gender and geographical spread to that effect. There were at least 1008 respondents.
Questions answered in this report
- What are the most significant factors that affect NPSs for fixed broadband and mobile operators in Norway? Which operators score highly and why?
- What are the most significant drivers of fixed broadband and mobile churn in Norway and how can operators approach customer retention?
- What are the mobile and fixed broadband data usage patterns among respondents in Norway?
- What are the most popular pay-TV and video streaming services in Norway? Which services lead to high satisfaction scores and why?
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Authors
Erik Ottosson
Senior Consultant