Spain: consumer survey
29 October 2026 | Research
Dev Chakravarty | Stefano Porto Bonacci
Survey report | PPTX and PDF; Excel | Fixed Services| Mobile Services
"Digi’s competitive advantage may be weakening: its Net Promoter Score has declined significantly in both fixed and mobile in 2026."
Digi’s market-leading Net Promoter Score (NPS) is falling in both fixed and mobile. Among its rivals, Movistar appears best placed to compete, with relatively high NPS and low churn risk.
This report provides key findings from consumer survey data from Spain and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in 3Q 2026. The survey group was chosen to be representative of the mobile-internet-using population in Spain. We set quotas on age, gender and geographical spread to that effect. There were at least 1009 respondents.
Questions answered in this report
- What are the most significant factors that affect NPSs for fixed broadband and mobile operators in Spain? Which operators score highly and why?
- What are the most significant drivers of fixed broadband and mobile churn in Spain and how can operators approach customer retention?
- What are the mobile and fixed broadband data usage patterns among respondents in Spain?
- What are the most popular pay-TV and video streaming services in Spain? Which services lead to high satisfaction scores and why?
USD1649
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Authors
Dev Chakravarty
Consultant