Telecoms operators can grow their share in the SME IT market, despite strong competition
"Operators should ensure that their connectivity packages allow SMEs to seamlessly purchase IT services throughout the buying journey."
Operator revenue from SME IT services is currently growing strongly, but few operators have been successful in increasing their market share. Managed service providers (MSPs) and technology vendors typically account for larger shares of the market. Analysys Mason’s recent report Selling IT services to SMEs: effective strategies for telecoms operators highlights how operators can compete more effectively in this space.
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