Selling IT services to SMEs: effective strategies for telecoms operators
"Operators are struggling to increase their share of the SME IT services market. This report identifies various approaches that will help them become more competitive."
IT services are expected to be the main driver of revenue growth for telecoms operators in the small and medium-sized enterprise (SME) market over the next 5 years. However, operators face strong competition in the market from managed service providers (MSPs) and other IT specialists. Operators need to ensure that they are effectively utilising their connectivity offerings, marketing managed IT services in an appealing way and offering IT services that are in demand with SMEs.
This report provides:
- An overview of challenges that operators face when selling IT services to SMEs
- An analysis of operators’ strategies for selling IT services to SMEs
- Recommendations for how operators can grow their market share in the competitive SME IT services market.
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Author
Matt Small
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