Mobile operators are neglecting sustainability-conscious consumers – a market worth billions of dollars
10 December 2024 | Research
Article | PDF (3 pages) | Mobile Services| Sustainable Networks
"Few operators are working particularly hard to capture environmentally conscious mobile customers, which means they are missing a potential opportunity to build market share."
Analysys Mason’s consumer survey covering 18 500 respondents in 18 countries showed that a small proportion of customers in every country will put reduced environmental impact above everything else when choosing their next mobile plan – and they represent billions of dollars of annual spend.
Author
Simon Sherrington
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