Application-to-person messaging: worldwide trends and forecasts 2025–2030

14 April 2025 | Research

Jakub Konieczny

Forecast report | PPTX and PDF (17 slides); Excel


"Businesses spent USD28.6 billion on A2P messaging worldwide in 2024; this will grow to USD34.5 billion by 2030."

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This report provides forecasts for businesses’ spending on application-to-person (A2P) messaging services for 2025–2030. It provides details on spending by region and channel.

This report provides:

  • an outlook on the A2P messaging services market worldwide, including:
    • traffic estimates and forecasts up to 2030
    • business spend estimates and forecasts up to 2030
  • a breakdown of the A2P messaging services market by region.

Geographical coverage

 

Key metrics

  • Central and Eastern Europe (CEE)
  • Developed Asia–Pacific (DVAP)
  • Emerging Asia–Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)
  • Worldwide

 

  • Application-to-person SMS outgoing traffic
  • Application-to-person third-party app services outgoing traffic
  • Application-to-person operator IP-based services outgoing traffic
  • Business spend on messaging traffic

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Author

Jakub Konieczny

Senior Analyst