Australia: consumer survey
20 September 2024 | Research
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services| Video, Gaming and Entertainment
"Operators have a clear opportunity to upgrade customers to faster fixed broadband plans and mobile plans with larger data allowances."
This report provides key findings from consumer survey data from Australia and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services. The survey was conducted in association with Dynata in July 2024.
The survey group was chosen to be representative of the mobile-internet-using population in Australia. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Australia
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in Australia
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Author
Stefano Porto Bonacci
Principal AnalystRelated items
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