Germany: consumer survey
05 October 2026 | Research
Survey report | PPTX and PDF; Excel | Fixed Services| Mobile Services
"Telekom leads Germany’s fixed broadband and mobile markets by a wide margin on satisfaction."
Germany’s four main operators (1&1, O2, Telekom and Vodafone) compete in both fixed broadband and mobile. Market-wide Net Promoter Scores (NPSs) are broadly unchanged from 2025, but satisfaction and churn intention vary widely between operators.
This report:
- benchmarks the NPS, satisfaction and churn risk of Germany’s leading fixed and mobile operators
- assesses broadband speed adoption and differences in customer experience by access technology
- identifies the service attributes with the strongest relationships with NPS and intention to churn
- tracks mobile data allowances, eSIM adoption and customer tenure
- examines usage, payment models and NPS for leading streaming video and pay-TV services.
USD1649
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Author
Martin Scott
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