Germany: consumer survey
05 October 2026 | Research
Survey report | PPTX and PDF; Excel | Fixed Services| Mobile Services
"Telekom leads Germany’s fixed broadband and mobile markets by a wide margin on satisfaction."
Germany’s four main operators (1&1, O2, Telekom and Vodafone) compete in both fixed broadband and mobile. Market-wide Net Promoter Scores (NPSs) are broadly unchanged from 2025, but satisfaction and churn intention vary widely between operators.
This report provides key findings from consumer survey data from Germany and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in 3Q 2026. The survey group was chosen to be representative of the mobile internet-using population in Germany. We set quotas on age, gender and geographical spread to that effect. There were at least 1005 respondents.
Questions answered in this report
- What are the most significant factors that affect NPSs for fixed broadband and mobile operators in Germany? Which operators score highly and why?
- What are the most significant drivers of fixed broadband and mobile churn in Germany and how can operators approach customer retention?
- What are the mobile and fixed broadband data usage patterns among respondents in Germany?
- What are the most popular pay-TV and video streaming services in Germany? Which services lead to high satisfaction scores and why?
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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