Philippines: consumer survey
29 October 2026 | Research
Survey report | PPTX and PDF; Excel | Fixed Services| Mobile Services
"The results in the fixed market should be especially concerning for PLDT; it is slipping in all measures, a high share of customers want to leave, and it is winning a lower share of new customers than rivals."
The best-performing fixed operator in the Philippines, Globe, is 27 points above the worst, PLDT. In the mobile market, the highest-ranked operator, Smart, is 19 points above the lowest, DITO.
This report provides key findings from consumer survey data from the Philippines and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in 3Q 2026. The survey group was chosen to be representative of the mobile-internet-using population in the Philippines. We set quotas on age, gender and geographical spread to that effect. There were at least 1011 respondents.
Questions answered in this report
- What are the most significant factors that affect Net Promoter Scores (NPSs) for fixed broadband and mobile operators in the Philippines? Which operators score highly and why?
- What are the most significant drivers of fixed broadband and mobile churn in the Philippines and how can operators approach customer retention?
- What are the mobile and fixed broadband data usage patterns among respondents in the Philippines?
- What are the most popular pay-TV and video streaming services in the Philippines? Which services lead to high satisfaction scores and why?
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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