Spain: consumer survey

27 September 2023 | Research

Eulalia Marin

Survey report | PPTX and PDF (8 slides); Excel | Fixed Broadband Services| Mobile Services| Video, Gaming and Entertainment


"FTTP and FMC penetration rates are high in Spain, but there is still potential to upgrade customers to faster broadband plans."

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This report provides key findings from consumer survey data from Spain and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.

The survey was conducted in association with Dynata in July 2023. The survey group was chosen to be representative of the mobile-internet-using population in Spain. We set quotas on age, gender and geographical spread to that effect. There were 1000 respondents.

Topics analysed in this report

  • Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Spain
  • Main drivers of mobile customer satisfaction metrics and intention to churn
  • Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
  • Operator channels and the link with customer satisfaction
  • Penetration and NPS of the most popular streaming video services in Spain

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