Turkey: consumer survey
27 October 2026 | Research
Dev Chakravarty | Stefano Porto Bonacci
Survey report | PPTX and PDF; Excel | Fixed Services| Mobile Services
"Turkcell holds onto its leading position in both fixed and mobile, with the highest NPS and the lowest churn risk among the main operators."
Turkish operators may have an opportunity to grow revenue following the launch of 5G, even though operators in most other markets have struggled to monetise it. Many mobile respondents use almost all their monthly data allowance. In the fixed market, operators face the challenge of reducing high churn intention and retaining customers.
This report provides key findings from consumer survey data from Turkey and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in 3Q 2026. The survey group was chosen to be representative of the mobile-internet-using population in Turkey. We set quotas on age, gender and geographical spread to that effect. There were at least 1007 respondents.
Questions answered in this report
- What are the most significant factors that affect Net Promoter Scores (NPSs) for fixed broadband and mobile operators in Turkey? Which operators score highly and why?
- What are the most significant drivers of fixed broadband and mobile churn in Turkey and how can operators approach customer retention?
- What are the mobile and fixed broadband data usage patterns among respondents in Turkey?
- What are the most popular pay-TV and video streaming services in Turkey? Which services lead to high satisfaction scores and why?
USD1649
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Authors
Dev Chakravarty
Consultant