Operator opportunities for gamer-focused fixed broadband tariffs
25 May 2023 | Research
Strategy report | PPTX and PDF (10 slides) | Fixed Broadband Services| Video, Gaming and Entertainment
"Hardcore gamers spend more on connectivity and are more likely to subscribe to faster fixed broadband tariffs so it makes sense for operators to target these customers."
Operators should develop fixed broadband offers that are attractive to gamers, particularly ‘hardcore’ gamers, because these customers spend more on their telecommunications services. Operators should make it clear how their gamer-focused tariffs meet the needs of gamers for high speeds and low latency.
Information included in this report
- An analysis of the opportunities for telecoms operators to offer gaming-specific broadband tariffs and value-added-services (VAS)
- Interpretation of the relative importance of speed and latency in the formulation of gamer-centric tariffs
- Information and insights that operators can use when formulating their own gaming strategies
- Examples of operator approaches from companies such as BT, HKT, Singtel and Telefónica.
Please also see our companion report Gamer fixed broadband tariffs: operator case studies.
Authors
Martin Scott
Research Director