SMBs' IT spending priorities and changing behaviours
Bob Takacs (Research Director) gave this presentation at Analysys Mason's 11th annual Telecoms Summit, originally broadcast on 11 October 2021. This virtual event was designed to help operators and vendors to understand the key drivers and trends that are influencing the telecoms, media and technology (TMT) industry worldwide.
The presentation:
- provides an overview of the results from our latest spending forecast
- outlines the spending priorities of small and medium-sized businesses (SMBs), including those related to security and collaboration solutions
- describes segmentation and shifts in behaviour: which types of SMB are the most attractive for vendors?
Analysys Mason's Telecoms Summit 2021
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