Our team of experts in the small and medium-sized business (SMB) IT channel and forecast practice has a wealth of expertise in SMB IT buying behaviour and channel preferences. ​

Whether you are an IT vendor or telecoms operator looking to explore new market opportunities or seeking advice on specific challenges, our experts can help you to navigate the ever-changing SMB IT landscape and make informed business decisions. We provide strategic guidance on a variety of challenges including:​

  • market sizing​
  • segmentation​
  • sales enablement​
  • channel ecosystem trends.​

Our flagship product, the SMB Technology Forecaster, is a worldwide data set that offers adoption forecasts across 130 IT categories, 19 industry verticals, 13 enterprise size segments and 8 channel categories. This data is regularly updated through extensive primary research and industry trend analysis, providing our clients with the granular forecast data they need to make business-critical decisions. See our 4 step process: 

 

SMB Technology Forecaster, Product Head Karthik Pannala

Karthik Pannala Senior Analyst

SMB IT consulting Stela Bokun

Stela Bokun Partner

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4 steps to size, grow and capture SMB IT market share

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