Our team of experts in the small and medium-sized business (SMB) IT channel and forecast practice has a wealth of expertise in SMB IT buying behaviour and channel preferences.
Whether you are an IT vendor or telecoms operator looking to explore new market opportunities or seeking advice on specific challenges, our experts can help you to navigate the ever-changing SMB IT landscape and make informed business decisions. We provide strategic guidance on a variety of challenges including:
- market sizing
- segmentation
- sales enablement
- channel ecosystem trends.
Our flagship product, the SMB Technology Forecaster, is a worldwide data set that offers adoption forecasts across 130 IT categories, 19 industry verticals, 13 enterprise size segments and 8 channel categories. This data is regularly updated through extensive primary research and industry trend analysis, providing our clients with the granular forecast data they need to make business-critical decisions. See our 4 step process:
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The SMB Technology Forecaster is an essential tool which helps clients forecast, inform and validate their marketing and channel strategies with precision and confidence.