Insight

The global telecoms industry is constantly evolving. We have been analysing the industry for 20 years. In that time, we have thoroughly documented all, and predicted many, of the major changes – and are continuing to do so.

Whether you are working in, leading or simply following the telecoms market, you need an independent perspective on issues, technology and trends.

For this reason, we publish free industry opinion and commentary each week through Insight.

Flat-rate bundling: a saviour in a recession, but a curse post-recession

4 Feb 2010

The pricing strategies that operators have used to help them through the economic downturn look set to hinder any rebound in revenue. Strategies such as margin-for-loyalty trade-offs, margin-for-volume trade-offs and SIM-only contracts have fundamentally altered consumers’ perception of value and pricing. In consequence, price premiums will be harder to maintain and additional spend on new services will be more difficult to harvest.

HD: a missed opportunity for pay-TV operators

28 Jan 2010

Our survey findings show that pay-TV operators are failing to capitalise on the growth of high-definition TV. They need to act quickly to make the most of this window of opportunity, which will gradually close as more HD content is made available on a free-to-air basis.

GPON fibre deployments: maintaining the competitive edge

21 Jan 2010

GPONs have already been identified by many incumbents as the FTTH technology of choice. GPON architecture can be cheaper to deploy than point-to-point, but to unbundle individual users of a single fibre is not simple. This article considers the options, drawing on a recent Analysys Mason report for Ofcom.

Will Google revolutionise the smartphone market in 2010?

21 Jan 2010

Most observers of the US mobile market have been expecting significant changes to occur in 2010, as the battle between wireless carriers, device manufacturers and content aggregators intensifies. They have not had to wait long ...

50% of the fixed broadband users that are unsatisfied say they'll churn within six months

14 Jan 2010

The assertion that satisfied customers are less likely to churn seems obvious, but is not easy to prove. Analysys Research's Connected Consumer survey has demonstrated that the relationship between customer satisfaction and intention to change providers is direct and measurable.

Orange Application Shop: right strategy, right time – difficult to execute?

17 Dec 2009

Recent announcements relating to Orange’s Application Shop highlight the contrasting priorities of the various different providers of application stores. This article discusses these different priorities and what they may mean for Orange.

Cisco’s new small business releases build on existing programmes

10 Dec 2009

On 1 December 2009 Cisco made a series of announcements concerning its services and support, products and channel partner enhancements for small businesses. We discuss the implications of these announcements.

The business case for suburban fibre will be tough

3 Dec 2009

Pressure is rising on telcos around the world to roll out next-generation access (NGA) for broadband. Analysys Mason has developed business cases that model an incumbent operator undertaking three types of fibre roll-out (VDSL2 (fibre to the cabinet); GPON; and point-to-point (the latter are fibre to the home)) for four types of geographical area (high-rise, urban, suburban and village).

The tumbling value of the mobile minute: market maturity or recession?

26 Nov 2009

Mobile retail voice revenue in Western European countries will contract by 7% in 2009. This article discusses the reasons for this.

Will Liberty Global give Unitymedia the boost that it needs?

20 Nov 2009

Liberty Global has agreed to acquire Unitymedia, Germany’s second-largest cable operator, for EUR3.5 billion. The acquisition will give Liberty Global a foothold in Western Europe’s largest cable market, but will it benefit Unitymedia?

Contact

Christa Percival

Marketing Manager, Research +44 20 7395 9000

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