Our consumer survey for this year yields some surprising results, such as intentions for reversed fixed–mobile substitution, as well as many consumers' disinterest in purchasing a smartphone.
2012 is set to be an interesting year in the telecoms industry. The increased penetration of connected devices and smartphones has reached a point where it is driving noticeable changes in service usage. Also, the balance of power between operators, vendors and over-the-top (OTT) players continues to waver; an increasing number of alliances are beginning to form between OTT players and operators, which marks a change of approach in comparison with 2010.
Our consumer survey for this year yields some surprising results, such as intentions for reversed fixed–mobile substitution, as well as many consumers' disinterest in purchasing a smartphone. The survey also offers fresh statistics that confirm some well-known ongoing trends, such as the increasing usage of mobile VoIP.
This Survey Report provides:
- headline results from Analysys Mason's consumer survey across Denmark, France, Germany, Poland, Spain, the UK and the USA
- insight into how consumers are spending their telecoms and media day, as well as device penetration and ownership
- strategic advice for marketing fixed and mobile broadband services, based on survey findings related to consumer satisfaction with these services
- information about consumers' plans for their fixed and mobile voice subscriptions, as well as handset purchasing plans
- broad details of roaming behaviour in terms of relative usage of SMS, voice and data services domestically and when roaming
- an analysis of pay-TV customer satisfaction levels and reasons for non-subscribers' disinterest in such services.